Domino Style is an award-winning, independent boutique owned and run by Abigail Edmunds. It first opened its doors in Henley Street, Stratford-upon-Avon in 1978 and although it has evolved and diversified since then, the ethos has always remained the same - to provide a fabulous mix of aspirational and attainable fashion collections which are always fresh and exciting and superb customer service as standard within a warm, friendly and fun atmosphere.
Abigail has worked in the fashion and retail industry for more than 20 years starting out as a menswear buyer before joining Domino. She worked with the company for 13 years before taking over the reins in 2017. Since then she has grown Domino Style both in terms of brands stocked, numbers of staff and with the opening of a second boutique in Royal Leamington Spa in April 2022.
Domino Style has also grown online most notably during and after the pandemic which enabled Abi to utilise social media platforms such as TikTok, Facebook and Instagram to showcase the shop and the brands. This led to Domino Style winning the Drapers Independent Awards 2023 category for Best Use of Social Media for which Abi and the team are very proud recipients.
Our collections are handpicked by Abi and the team and are a wonderful mix of European and American labels from the likes of Scandi brands Baum und Pferdgarten, Day Birger, Stine Goya and Stella Nova, the chic Parisian label Ba&sh, Belgium’s Essentiel Antwerp, Paige jeans, Rails and American Vintage from across the pond and Spanish favourites Vilagallo and Alpe. We also love supporting home grown designers such as Jumper 1234, Kitri and Carter Gore. Our brands are also a reflection of us as a team - fun, vibrant, colourful, full of joy, kind and loyal.
However, at the heart of the business are Domino Style’s amazing customers and our raison d’être is to help each and every one of them find their own individual style. Our team prides itself in delivering an exclusive shopping experience and personal service, offering one-to-one styling advice whether our customers shop in store or online.
For those who shop online, we offer free UK delivery service over £100 and free store collection. We also ship worldwide!