Cras is a Copenhagen-based label bringing a hyper-glamorous, upbeat aesthetic to responsibly made pieces. Cras takes its name from the Latin ‘tomorrow’ and is rooted in a desire to rethink our fashion and lifestyle consumption to nurture a better future, but without the pious attitude that sometimes comes with sustainability. Cras only works with sustainable materials in order to reduce emissions, pesticides and the use of natural resources.
The label’s collections will be made using certified recycled polyester from plastic waste, certified organic cotton, biodegradable and sustainable Lenzing Tencel™, sustainable ECOVERO™ viscose, low impact sustainable ISKO Earth Fit™ denim and wool. In addition, knits are made in Denmark. Packaging and labels are also constructed from recycled materials. Polybags and webshop bags are made from recycled plastic, while hangtags are printed on FSC-certified paper. Neck labels are made from recycled OEKO-TEX® certified yarn.