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The story behind the shop door

For the last 12 years Domino has been not just my job but my passion, my dream and now a recognisable identity that has been created by the love for what I do.

In July 2017, after 11 years as manager, I took over the already established Domino at the same time as having our beautiful daughter Artemis. And therein lays the back bone to this dream…my family; to whom I will always be forever grateful for all the help and support I have received in making all this possible.

‘Domino Style’ Steps into a world of high end fashion that sits alongside our antique and vintage fixtures and fittings, all very in keeping with the 1920’s building situated in the heart of Stratford-upon-Avon in Henley Street, just up from William Shakespeare’s’ birthplace.

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With a quirky and individual sense of style, fashion for me isn’t just about the way we look it’s about the way we also feel, I want my customers, when they get dressed in the morning to feel special and individual…I really believe that if you feel great about the way you look it can change your day for the better.

I feel that clothes have the power to do that. When you step into Domino and meet our friendly and experienced sales advisors they can help you achieve that feeling.

Having spent 10 years buying from fashion houses in Europe I believe I have created a brand identity to be proud of. Colours, metallics, florals, studs and silks all chosen from global brands sit next to clean lines from a Scandinavian look or bright and bold from an LA sidewalk.

If I could depict my style I would use the words leather and lace…forever a rock chic. With black leather jackets teamed with florals, lace and pastels for a feminine edge! See my style on our Instagram page and Facebook page where it becomes my dressing room for style advice and tips!!

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